The attractive incentives offered in Google Shopping earlier this year were enough to grab any retailer’s attention. In an effort to achieve a more balanced relationship within the shopping auction and improve overall competition, Google introduced the CSS Partner Programme.

Under the current incentives, Google currently offers SpendMatch discounts of up to €32,000 to merchants using CSS Partners. Dependent on spend, clients receive 20% to 30% SpendMatch.

However, from the 1st November this is changing.

The changes: What you need to know

  • From the 1st November, the maximum incentive amount that can be received per calendar month will increase to $100k (approx. €86k)
  • The available incentive for each month is moving to 5%, from the 20% to 30%, on this date
  • Google have confirmed that the partner incentive will cease on the 31st December 2018
  • The additional CPC savings available through working with Productcaster will remain in 2019

How does this change impact you?

There is still plenty of opportunity for existing and new retail partners to take advantage of the SpendMatch and CPC saving in time for peak.

This is a high spending time of the year and the threshold for the incentive amount will be more than double from the 1st November. There is therefore a great opportunity for retailers to preserve budgets or gain even more traffic and revenue during peak.

In addition, when the competition for January sales traffic hits from 1st January, the opportunity to save up to 20% on CPCs will remain, so those savings continue to be important.

More information can be found on Google’s partner incentive page here. Our sales team are available to answer any questions and explain how we can help your business. Call us today on +44 (0)203 910 7026 or email