When it comes to Comparison Shopping Services (CSS), Google Shopping, is probably the most recognised and acknowledged platform out there. Comparison sites provide a space where retailers can advertise their products and attract new customers through targeted ads, and...

Looking back at how retail has evolved over the last ten years, it seems perplexing to think of a time where manually flicking through catalogues, waiting a week for the delivery without tracking, and walking into a store with little to no knowledge of the products,...

It might seem strange to think that for many the Christmas period doesn’t start in December, but instead started months ago. The planning period for marketers, (which can often start even earlier than September,) is an essential component in the delivery and success...