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CSS Deadline Day

CSS Deadline Day

Google announced back in December 2018, changes to the criteria to the minimum requirements as a Google Comparison-Shopping Services (CSS) partner. The purpose of this was to raise the bar to becoming a partner, enhancing the customer experience on the partner...
CSS: Continuing Service & Support into 2019

CSS: Continuing Service & Support into 2019

As marketers find themselves already in the full swing of 2019, it is easy to move ahead with plans and activity without reflection on key learnings from the previous 12 months. Measurement and analysis are a key part of any smart marketer’s marketing protocol in...