We're offering you the chance to "win peak with Google" and get your hands on practical advice on optimising your Google Shopping campaigns to drive profit and sales during this Golden Quarter. Learn from over 20 years of retail performance marketing experience, coupled with industry insight from the world's most recognised ecommerce company!
Download this guide for
- Google insight into the retail economic landscape
- Tips on how to fine tune your campaigns
- Advice on the best tools to use
This download is based on our webinar (20 September 2023), hosted by Productcaster CEO Martin Corcoran and Account Director Gina Farrow, alongside Brian Lavery, Google’s Head of UK & Ireland Shopping ads via CSS.
During this hour-long session, our panel discussed all things Google Shopping, including strong asset management, making the most of maturing PMax, and how to utilise Google’s real estate like Local Inventory Ads.
If you’d like the full details, you can re-watch the content here. And if you want to get in touch to claim your free one-month trial of Productcaster, drop us an email today.
Productcaster CSS is one of Europe's largest CSS solutions. By switching to Productcaster, you can save up to 20% on your CPCs immediately (if you are currently serving ads via Google), as well as the opportunity to access premium support via our experienced customer support team.
If you want to drive sales, lower your costs, and maximise your profits like this current CSS client, talk to us about switching to Productcaster CSS today.
Productcaster helped a leading UK eCommerce brand achieve remarkable cost savings while increasing their online traffic by 45%.
Our client, a prominent retailer in the UK, was on a mission to enhance their omnichannel strategy. Their primary objectives were to drive sales and reduce operational costs.
The client partnered with us to understand if they could make these cost savings by using Productcaster Comparison Shopping Service. They were also intrigued to see if this could improve their Comparison Shopping Ads performance.
The approach we took was simple, yet effective. We wanted to fairly test the financial impact of switching to Productcaster’s CSS, and therefore captured data on the following metrics:
- Cost per Click
- Click Through Rate
This data was then compared to the previous four weeks to observe the key differences and provide sound results. In addition, to ensure we removed the effect of seasonality, we also compared this eight-week data period with the same period from the previous year.
The outcomes of our collaboration with Productcaster exceeded all expectations, delivering substantial benefits to our client:
35% Reduction in CPCs: Our client achieved their primary goal of reducing costs significantly, with CPCs slashed by an impressive 35%.
44% Increase in Clicks: The transition to Productcaster led to a remarkable 44% surge in clicks, highlighting the positive impact on traffic generation.
31% Increase in CTR: The enhanced performance also resulted in a 31% increase in Click Through Rate, demonstrating improved engagement with potential customers.
To explore how Productcaster can help your business achieve similar tangible results, just drop us an email at firstname.lastname@example.org.
We continue our series on the faces behind the Productcaster success with an introduction to Immy Hussain, Head of Affiliate Marketing at Summit and Productcaster.
Having worked at Summit for nearly 10 years, Immy is a familiar face across the business, with a wealth of experience in lots of different areas. We asked him a few questions about his role, his experience and goals for the future. Take a read below.
How long have you been at Summit/Productcaster and what did you do before working here?
I have now been at Summit for just under 10 years. Prior to joining Summit, I worked across a lot of different sectors in various roles. During this time, I dedicated myself to personal development and education, successfully completing an Open University degree in Business Studies. In addition, driven by a personal interest in expanding my skill set and fun, I also took courses in household electrics, plumbing, and car mechanics, which has been incredibly helpful over the years!
What's your role at Summit and Productcaster?
My current role at Summit is Head of Affiliates. Essentially, that means that I spearhead the delivery of top-tier affiliate marketing services for our clients, focusing on fostering growth and cultivating diverse partnerships at the core of our operational framework. To get this done to such a high standard, it is imperative for our team to remain abreast of the latest industry trends through training and development, and to also forge really strong relationships with affiliate partners and networks. I currently lead a team of four, with a supporting cast from around the business.
Additionally, I work closely with the tech team in Productcaster to refine and develop cutting-edge affiliate technology solutions, ensuring that we can offer our clients a powerful and user-friendly platform. As part of this customer-focused project, I keep a close eye on cost management efforts, striving to maintain pricing levels that are lower than those of our competitors to give our clients a distinct competitive advantage in the marketplace.
What’s your work goal for the next 3 months?
In terms of my future goals, I have a clear plan for the next three years. But right now, I'm super excited because we're about to bring on board a big client in the coming months. Our team is currently deep in the planning process to make sure that we hit the ground running and give them the best service possible from Day 1. On top of that, we've just taken on two more brands, and we're working hard to bring their accounts up to our high standards as quickly as possible.
And with the peak season not too far away, we're working closely with all the marketing channels at Summit and Productcaster to make sure our clients come out on top with their performance in the second half of the year.
Tell us a fascinating fact about yourself
It’s hard to find something other people would find fascinating, but I do love cars, Comic book movies and can do the Rubix cube in under 2 mins.
Each year, Google host their Google Marketing Live event to share key upcoming opportunities and the latest product ideas for businesses using Ads. This year their main takeaway was clear – AI is the future of digital marketing.
AI is a huge part of digital marketing and is fast becoming one of the most exciting opportunities in our sector. Google Marketing Live alluded to this in their annual event, particularly explaining the benefits that AI can have when it comes to Google Ads - in the three key areas of customer connections, creativity, and confidence.
We’ve pulled together some of the latest insights and changes that you’ll need to know for your shopping campaigns.
What does this mean for me?
With the latest AI technology, new features will start rolling out in the coming months to inform and improve your campaigns. The two main points that will transform the way that we think about advertising are:
- The Future of the Merchant Centre
- AI-Driven Campaign Management
The Future of the Merchant Centre
Merchant Centre Next will be introduced to new Merchant Centre accounts from this month, eventually rolling out to all existing accounts by 2024. This evolution is an exciting opportunity for businesses. Not only will it be simpler to navigate but will also contain additional AI-driven features to improve user experience and performance.
This will roll out to existing accounts over the course of this year, with ETAs still to be determined, though more features and further improvements to the user experience are being promised.
How will I know if my account is transitioning to Merchant Centre Next?
When your account is ready to be upgraded to Merchant Centre Next, a banner will appear in the Merchant Centre and a notification will be sent via email to the admins of the account. The user can then choose to manually initiate the transition immediately or for it to happen automatically in several weeks. There will be no change to your existing set up or feeds, and ad campaigns will run as usual.
What can I expect in the new version of the Merchant Centre?
One of the main upgraded features of Merchant Centre Next is that it simplifies Google advertising for businesses. For example, you no longer have to manually input product data (when serving without a Product Feed). With Merchant Centre Next, there is an option to populate product data automatically using information from your website.
All insights reports will now be situated in the Performance tab so that merchants can review performance and competitor information in one location. In addition, businesses that have both online and local stores will be able to view all products in one place, making it easier to manage inventory.
AI-Driven Campaign Management
Since Performance Max became available last year, we have seen more integration of AI-based features appearing around Google ads and campaigns. New features will start to be introduced throughout the remainder of 2023 to improve campaign performance. Here are some of the upcoming features to look out for over the next few months.
Search Generative Experience (SGE)
SGE is transforming the way that we think about Search. Using the latest advancements in AI technology, it will become simpler for users to obtain the most relevant information and pose more complex queries. AI-powered snapshots will start to appear, offering more detail and further links for users to follow. SGE will be particularly helpful with shopping as the snapshot will contain up-to-date information about each product, which makes the purchasing journey easier for your customers.
Smart Bidding is continuously improving, with AI features helping to predict which search queries will lead to purchases for your business. The latest advancements will bring language models into the bidding process to understand customer’s intent and will also drive better performance by optimising brand-new search queries. These will help your products to show in more searches and present new opportunities.
Generate new, high-quality assets in Performance Max
Google are launching a new AI-driven asset creation flow in Pmax. With context about your business, it will offer suggestions for text and image assets that could improve your campaigns. You can work collaboratively with asset creation flow to generate more ideas based on your goals and visions. Insights will report on the best performing assets and provide recommendations on where additional assets would be successful. These improvements will become available to desktop advertisers in English-speaking countries later in 2023.
Experiment and unlock insights to see what is driving performance
Experimenting with different configurations within one Pmax campaign can help to highlight areas that might improve performance. Betas for these experiments will become available later this year. More search term categories will be available in the Insights page, including custom date ranges and historical insights to identify customer intent. These can be found through the Google Ads API as well as the Google Ads interface. Change history and auction insights will be two of the insights available in the new performance indicating features. They will be made into one unified view to help improve performance. Recommendations on AI-generated assets or stock assets will be available to improve creative performance.
Drive online and in-store goals with omnichannel solutions
Performance Max was designed to help merchants advertise across a range of different channels. It uses AI to optimise ROI on channels such as Search, YouTube, Display, Discover and Google Maps. To help retailers who are looking to increase online sales, Google are testing customer lifecycle goals, starting with customer acquisition which leads to high lifetime value. Later in 2023, they will also be launching a re-engagement goal to improve customer retention.
And thus concludes our Google Marketing Live summary. With so many new features and insights available, it’s an exciting time for businesses – but it can also be quite confusing.
If you’d like to find out how you can make the most of the latest opportunities surrounding AI for your campaigns or if you’d like further information about how you can optimise your Omnichannel experience for the best performance, talk to the Productcaster team about our CSS and FeedManager solutions today.
With three Bank Holiday long weekends coming up in the UK over the next month (1st, 8th and 29th May), there is plenty of opportunity for shoppers to spend their hard earned money. But with such significant competition for the cash, what are you doing to make sure that you are top of your customers minds?
Prep for the extraordinary Bank Holiday in 2023
May holds a very different Bank Holiday this year, with the upcoming King’s Coronation. There have been a number of royal events over the last couple of years, and it is important to learn from these events to understand how your performance may differ. You may see a reduction in demand during the Coronation and Procession whilst consumers focus elsewhere. We are seeing search interest for the Coronation gradually increase, and now is the time to make sure you’re as prepared as possible to make the most of this period.
Research has shown that the economy is top of the concern list for Britons at the moment, alongside the more consistent worries around good health. With the cost of living crisis a major fixture in our psyche, many people are choosing to stay at home over the Bank Holidays and summer periods and…
- Instead of splashing out on holidays away, many are choosing to spend their cash on home and garden wares, as well as usual groceries - with maybe the odd little treat going into the supermarket basket. Ensuring you are present at all parts of the customer journey, especially in the research phase, will help support overall sales.
- Luxuries are still on the agenda, but they’re smaller and lower cost, with soft furnishings and lighting leading the growth. This is the ‘Lipstick effect’ in its finest, consumers want to treat themselves with indulgences, no matter the size. Having content available to support this customer behaviour trend and ‘treat themselves’ could be beneficial.
- But it’s not just home and garden - consumers are still looking for products from other categories, for example consumer electronics. Terms such as headphones, camera and printer are up in interest on average YOY within Google Trends; look for opportunity areas within your category.
- And people are definitely on the lookout for bargains and deals! Utilise tools at your disposal, such as price benchmarking reports and Merchant Promotions to push this activity further.
How to get the most sales for your budget
So, what do you need to do to make sure you get the most sales for your spend this month? We’ve picked out four main areas for you to check out.
- Check your deals - people are looking for discounts. Make sure that your pricing and discounts are correct; price driven people will click on the cheapest offer. Remember to use Merchant Promotions and promotional sales copy to entice customers.
- Check your copy - Are there opportunities to optimise titles and descriptions to appear for more relevant search terms? If you’re concerned about your feed quality, you can take our free FeedCheck review.
- Check your feed - do you have a high approval/disapproval rate within the Merchant Centre? Is it up-to-date with stock levels so you’re not seeing unnecessary disapprovals? Automatic item updates are a good option if you’re struggling to keep on top of this.
- Check your visuals - make sure that your visuals are up-to-date and eye-catching. Performance Max activity works best when you have strong assets, so get your images in order to drive strong performance, this May and beyond.
Continuing our introduction to the faces behind the Productcaster success, we’d like to introduce our new Client Success Manager, Alejandra Guerrero.
A multilingual citizen of the world, Alejandra has travelled the world and worked in many different countries. We asked her a few questions about her role, her experience and her goals for the future. Take a read below.
How long have you been at Productcaster and what did you do before working here?
I have been working at Productcaster since the end of March. Immediately before this, I was working as a marketing assistant in Sheffield while also doing my Masters degree in International Management and Marketing. I left my home in Mexico to take up a role in Istanbul, Turkey, so I am used to taking the plunge and being very quick to adapt to new roles and circumstances.
What's your role at Productcaster?
I’m the new Client Success Manager, and my main responsibilities will be maintaining and building client relationships with existing and new clients. I’ll also be offering support as and when it’s needed for both Productcaster and FeedManager queries.
I am multilingual, which will come in handy when we are communicating with our many French brand and agency clients. Basically, everything related to CSS and FeedManager will be my focus.
What’s your work goal for the next 3 months?
I’d say the first step is to get up-to-speed and take over all the responsibilities of my new role, prioritizing tasks and getting to know our clients more. Secondly, I will be getting involved with all the processes, including finance and invoicing, as well as learning more about the Productcaster tech of CSS and FeedManager.
Lastly, I’ll be working with our team to deliver results for our clients. We have the talent and the technology, so I’m looking forward to taking on new challenges and being a great asset to Summit.
Tell us a fascinating fact about yourself.
One of my hobbies is learning foreign languages! I studied Chinese, Russian and German on a basic level, and I’m trying to take them up again. I also spent a year and a half working and living in Istanbul where I had to learn some Turkish to communicate with everyone. I know we have tools like Google Translate but the satisfaction of learning something new that I’m passionate about is what counts.
The UK cost of living crisis is in full swing. The war in Ukraine, COVID-19 battle scars, rising energy costs, spiraling inflation, rising interest rates… there’s no wonder that the consumer mindset is one of caution.
This isn’t to say that people have stopped buying. Far from it, as a survey from Experian shows that although most consumers are mindful of the increase in costs, a ‘significant proportion’ of the population still intend to carry on spending as normal or only cut back slightly.
The key message seems to be that consumers are being more mindful of where they splash the cash, which means more research, more exploration, and less spontaneity.
What does this mean for online retailers?
This need to spend wisely means that there is a far longer path to purchase for retailers to negotiate. In Google-speak, there is a ‘messy middle’ of complicated touchpoints, where customers get into a loop of exploration and evaluation before popping out (at any point in the process) to purchase.
Retailers need to capture and keep the attention of their customers throughout the whole process. Providing the right information, presented in an understandable way, and easy to find (i.e. great quality SEO optimised content) is vital to ensuring consumers pop out to purchase with you.
While slow economic growth and rising prices have prompted many people to actively pause on large cost purchases, smaller luxury items like make-up are still selling, according to Murray Lambell, UK general manager at eBay. In addition, it is clear that there are still some categories that remain in demand. For example, as sustainability climbs the agenda, vintage furniture and secondhand clothing are in demand (RetailX Top 500 Report 2023).
How do online retailers keep the attention of customers
According to successive ONS Retail Sales reports, consumers are starting to return to the high street, thanks to the receding threat of the pandemic and the effect of industrial action on online deliveries.
So, what actions do online retailers need to take to keep and grow their market share?
The strategies behind the tactics
Before we talk about the practical tactics, we need to understand the underpinning strategies that are going to guide business growth.
1.Smart full-funnel strategy
Marketing funnels traditionally start with the awareness stage at the top and end with conversion (purchase) at the bottom. Marketing funnels are linear, but customer journeys are not. The ‘messy middle’ means that many shoppers research, explore, evaluate, and discover all at the same time, across multiple channels. Build your content to engage with customers at their stage of the journey - blogs, display ads, sponsored content, remarketing.
2. Create connections with consumers
Authenticity has become a buzz word but doesn’t mean it’s any less important to your marketing strategy. With so much choice and competition in the online space, you need to create a strong brand in order to stand out and stop the online scroll in its tracks. People buy from people, so share your human side. Captivate with your content, inspire with your results, and be consistent with your values.
3. Build trust first, sell later
Focusing on building long lasting relationships and fostering brand loyalty is the key to increasing the lifetime value of customers and growing your business (The Consumer Trends Index 2023). Show consumers why they should shop with you and reward them for doing so - loyalty and affiliate programmes, personalised content, and offers. As 59% of consumers are prepared to pay more to purchase from their preferred brands, creating that loyalty is vital to increasing sales.
Sell the way they want to shop
We’ve already mentioned that delivery options can have a real impact on online shopper decision making, but how else can you move the needle in your favour? Selling to consumers the way they want to shop is the only way to grow
1.Functional ecommerce sites for smartphones
Mobile optimisation is essential for a frictionless user experience. Make it as easy as possible for consumers to find what they are looking for, without any design or functionality barriers getting in the way. Bigger buttons, smaller images, auto-fill forms, and relevant content optimised for SEO.
2. Live commerce
Selling specific products through an online livestream broadcast can catapult consumers from the awareness stage to purchase. It gives consumers the opportunity to ask questions about the products, get to know the brand, and access to on-the-spot promotions. If it’s done well, it’s a great way of raising brand profile and awareness, and is a growing trend on platforms such as TikTok, as well as through retailers own websites. Analysis by McKinley indicates that live commerce could account for as much as 20% of all e-commerce by 2026.
3. Easy to find and access
Using Google Shopping ads is still one of the best ways of getting visibility for your products. There are over 3.5bn searches per day on Google, and Shopping Ads massively outpace standard search ads overall. And by using a 3rd party Comparison Shopping Service (CSS), like Productcaster, could help you save up to an additional 20% on your marketing spend (compared to PLAs serviced by Google), meaning you can invest in even more bid auctions.
With Google’s latest AI powered tech - PMax - you can increase your reach even further, getting in front of the right people at the right time, every time.
How are we helping our clients
What’s the good in having all these strategies and tactics in place if nobody can find you? At Summit and Productcaster, we are retail performance marketing experts. Our client roster currently includes 31 of the RetailX UK Top500 retailers, and we are both a Google Premium CSS Partner and Google Premier Partner agency, one of the only businesses in the UK to hold both accreditations.
It’s this close association with Google that has enabled us to get PMax up and running so quickly with so many of our clients. This optimisation of their shopping campaigns has created some amazing results, such as a 70% increase on ROI for an online jewellery retailer.
We also have Productcaster CSS and FeedManager technology which ensures that our clients have the best, more efficient and effective tools at their disposal. Productcaster CSS is the largest in Europe with over 3bn products listed. We’re proud that ads served by Productcaster have had over 101m clicks in the last 30 days, and 12.1bn impressions, creating amazing ROI for our clients.
Want to be part of something bigger? To find out how you can switch your CSS and feed management to Productcaster, drop us an email to email@example.com.
It’s been a busy time for us as a business and we’ve welcomed a lot of new clients and partner agencies to Productcaster in the past few months. With so many new contacts, now seems like the perfect opportunity to reintroduce the people that make Productcaster the massive success that it is today.
We’re kicking off the introductions with Client Success Executive Jasmine (aka Jas). We asked her a few questions about her role, her experience, and herself. Take a read and get to know the face behind the name.
How long have you been at Productcaster and what did you do before working here?
I’ve been at Productcaster since August 2022. This is my first job since I left University, where I got a first in Modern Languages. I speak Spanish and Italian, having spent time living in both countries, and really enjoy using my language skills getting to know our mainland Europe-based clients.
What’s your role at Productcaster?
I’m the newly appointed Client Success Executive, which means that I will be responsible for communicating with Productcaster clients when they have questions and issues, both in the UK and mainland Europe. I’ll also be helping to on-board our new clients, making sure that they have all the right information they need to make the best decisions – to use our tech for their CSS and feeds (via FeedManager)!
What’s your work goal for the next 3 months?
Over the next 3 months I’ll be getting to grips with my new role, arranging meetings with lots of new retailers and brands who are looking to optimise their shopping campaigns. I’m really looking forward to using my language skills with more European clients – we’ve got some really exciting opportunities on the horizon and I’m really pleased to be a part of such an exciting team!
Tell us a fascinating fact about yourself.
In 2022, I visited 6 different countries, spending around 6 months of the year abroad.
To join the growing Productcaster family of brands for CSS and FeedManager, please drop us an email to firstname.lastname@example.org.
Complaints about monopoly hold that ecommerce giants have on the marketplace, and the disadvantages that brings for smaller competitors have come to a head in the past five years. In Europe, the result is the proposed Digital Markets Act (DMA).
In this article, we’ll give you an overview of the regulation, and more importantly, what it could mean for your Google Shopping campaigns in the future.
What is the DMA?
The Digital Markets Act is a proposed European Union regulation. Its purpose is to regulate the behaviour of large online platforms, known as Gate Keepers, such as Google, Facebook, and Amazon.
One of the key areas of the act is the regulation of online marketplaces, like Google Shopping. The idea is that the bigger platforms will have to be more transparent in their business practices, with the aim of giving smaller businesses fairer access to the marketplace.
Despite being proposed in December 2020, the DMA is currently still under consideration by the European Union and it's not clear yet when the EU will agree on the final form – it needs to be ratified by all member states before it is adopted. Therefore, it's hard to predict an exact date for when the EU will pass the regulation to law.
Part of the initial legal challenge focused on the monopoly element around Google Shopping – namely that Google was both media owner and advertiser, which makes for a less competitive and less efficient environment for other CSS providers and consumers.
How is Productcaster involved in the DMA?
Productcaster’s CEO and owner, Martin Corcoran, was invited to Brussels in December 2022 to join 30 other key stakeholders (plus 1,500 joining online) to discuss the future of the search channel and feedback on Google’s plans to become compliant with EU, and likely UK, law.
His experience on the day and feedback was very clear – the Google Shopping channel will change substantially by March 2024.
So, what will the DMA mean for your Google Shopping campaigns?
Google knows that it needs to change and comply quickly, but how is yet to be decided. There have been calls for the Google Shopping boxes to be removed completely, citing them as economically ineffective as they supposedly limit choice for the consumer and competition.
We don’t think that this is likely to happen.
What is more probable is that CSS such as Productcaster will continue to work with Google to develop the existing Google Shopping Channel and drive better performance across the board. Which can only result in better service for businesses running Shopping campaigns and the end user.
What if you’re still using Google as your CSS?
As a leader in the CSS industry, we are very clear on this – we firmly believe that all brands should be using a 3rd party CSS. Brands that develop Google Shopping campaigns through an independent, marketing focussed CSS, like Productcaster find that they are more effective.
Not only that but working with a CSS like Productcaster saves businesses like yours up to 20% with each click (the fee charged by Google to use their service). We know this saving is real because we already represent 1,000s of brands across Europe – just look at Wayfair, New Balance, Ann Summers, Cult Beauty, La Redoute, Jo Jo Mama Bebe, Aldi – all saving money using Productcaster.
Switching to Productcaster is so simple and causes no disruption or downtime to your Shopping campaigns. And if you do have any issues, our first-class support team is on-hand to talk you through a solution quickly and efficiently.
Who are Bigvits?
Bigvits is an online retailer of food supplements and multi-vitamins, supplying premium US vitamin products to the UK and European markets. They offer a vast range of products, providing their customers with an extensive choice that they simply wouldn’t find elsewhere.
With such a wide range of products available online, it’s not surprising that Google Shopping is an essential part of their marketing activity. Bigvits allocates significant spend through the channel, so the team were very open to conversations with Productcaster about significant cost savings and campaign performance improvement.
What was the trial objective?
Simply put, Bigvits wanted to understand how far campaign performance could be improved, and what cost efficiencies could be made by moving away from Google’s own CSS to partner with Productcaster.
If performance improved and savings were made across the campaigns, the team could then either keep the budget savings and move it to the bottom line or choose to reinvest the cash into the Shopping campaign to drive sales.
So, how did we prove it?
The Productcaster team knew we had to deliver a fair test that would show the financial impact that Productcaster has on Shopping campaigns when compared directly with Google CSS.
The test was simple but effective: For the duration of the four week trial period, we collected data on the key metrics of success according to the business
- Cost per Click
- Click Through Rate
This data was then compared to the previous four weeks to observe the key differences and provide sound results. In addition, to ensure we removed the effect of seasonality, we also compared this eight-week data period with the same period from the previous year, where Google had been the sole CSS provider.
What were the results?
The results were very encouraging to say the least. The key results were:
- 32% improvement in impressions
- 15% swing in clicks
- No increase in CPCs (+14% LY)
- Cost saving of 13%
In the words of our client
Ian Simmons, Bigvits’ Head of Ecommerce said, “Given our business model, it’s not surprising we rely heavily on Google Shopping to deliver a significant proportion of sales. So, any budget savings we make can have a major impact.
“The team at Productcaster approached me because they’d noticed that we were running campaigns through Google’s own CSS. They put together a trial that allowed us to test the impact Productcaster could have, and the results made the decision to switch a very easy one.
“I was quite surprised at how easy it was to move to Productcaster. I assumed it would be a lengthy integration process, or there’d be some advertising downtime, or both. But we were up and running within an hour or two.
“The trial ran without any hitches – the only difference you could see was that our PLAs were now serving by Productcaster. And the end analysis demonstrated great results, which were qualified by the uplifts we’d seen.
“For me this has been a real eye opener, it’s not every day you can find savings like that in your marketing budget. The savings we’ve made are being reinvested into more activity, qualifying us for more auctions and delivering more traffic. That traffic gives us more opportunities to sell, which ultimately helps our bottom line.”
What’s the next step?
Bigvits continue to partner with Productcaster. As the UK has been a successful test bed for the switch, the Vyta Health Group are now looking at its European portfolio to see where Productcaster could offer similar improvements. And we’re delighted to have them onboard.
For more information on the benefits of partnering with the Google accredited Productcaster CSS, take a look at our FAQ section. Or to discuss your swap to Productcaster, just drop us an email at email@example.com.