The direction of ecommerce is changing both short-term and long-term Using the latest eCommerce data from the ONS, Summit predicts that online retail spends (vs. store) will not return to the previous levels set in 2019 (20%). Instead, increase to as much as 48%...
Comparison Shopping Services (CSS) have created plenty of noise in the digital marketing space over the last 2 years. Almost everyone – agencies, retailers and consumers – have encountered a CSS partner ad during this time to help with their Shopping campaign...
The Christmas deals, the hysteria in shops and the bargain finders out in full force can only mean one thing, Black Friday is upon us. The exciting time for retailers and consumers alike starts as early as the third week in November and continues for two weeks or more...
When it comes to Comparison Shopping Services (CSS), Google Shopping, is probably the most recognised and acknowledged platform out there. Comparison sites provide a space where retailers can advertise their products and attract new customers through targeted ads, and...
Looking back at how retail has evolved over the last ten years, it seems perplexing to think of a time where manually flicking through catalogues, waiting a week for the delivery without tracking, and walking into a store with little to no knowledge of the products,...
It might seem strange to think that for many the Christmas period doesn’t start in December, but instead started months ago. The planning period for marketers, (which can often start even earlier than September,) is an essential component in the delivery and success...
