by Jessica Neary | Jul 18, 2019 | News
Voice search is not new. In fact, the conversation around this type of technology has been ongoing for some time. The build-up and anticipation of ‘the year of voice search’ have been at every digital marketing expedition for the last 6 years, and yet there is...
by Jessica Neary | Jul 11, 2019 | News
Do you believe the importance of Google Shopping is now under threat from the increased advertising opportunities? Or perhaps think the traffic that Amazon as a media business now presents is disrupting the market? Find out direct from the specialists at Google and...
by Darrell Giddings | Jul 5, 2019 | News
With over 70% of retail search and spending being delivered by Google Shopping ads (1), the advent of Comparison Shopping Services in the summer of 2018 represented a real opportunity for retailers to maximise the effectiveness and efficiency of their Google Shopping...
by Jessica Neary | Jun 27, 2019 | News
Since Google’s record $2.7 billion fine from the EU in June 2017, Google continue to be tasked by the European Commission to increase competition in the Shopping ad unit and provide users with a greater choice on products. As a result, Google Shopping was opened to...
by Jessica Neary | Jun 26, 2019 | News
Since Facebook announced the launch of their Dynamic Product Ads (DPAs) in Feb 2015, the feed-based ad formats have played a pivotal role in the global growth of Facebook advertising. Facebook stated as of March 2019, there are more than 2.38 billion monthly active...
by Jessica Neary | Jun 25, 2019 | News
Since the launch of Product Listing Ads in 2012, retailers have benefited from incremental sales, with the channel overtaking traditional PPC in the number of sales generated. Is the importance of Google Shopping now under threat from the increasing advertising...
