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Google CSS Partner Changes

Google CSS Partner Changes

On the 12th December 2018 Google announced there will be changes to the criteria for Comparison Shopping Service (CSS) partners which take effect from 31st January 2019. At Productcaster, we have already noticed that there is a shake-up in the market, with brands...
Google’s SpendMatch Incentive is Changing

Google’s SpendMatch Incentive is Changing

The attractive incentives offered in Google Shopping earlier this year were enough to grab any retailer’s attention. In an effort to achieve a more balanced relationship within the shopping auction and improve overall competition, Google introduced the CSS Partner...