by Adam Preston | Jan 16, 2019 | News
In 2019, retailers’ product data feed is expected to become the core of a successful paid marketing activity. A feed, which in basic terminology consists of a list of products and their defined attributes, must reflect a systematic and detailed product management...
by Carl MacDonald | Dec 20, 2018 | News
The Current CSS Landscape Comparison Shopping Services (CSS) have created plenty of noise in the online retail space during 2018. Whether an agency, retailer or consumer, most have encountered the change in the Google Shopping market through seeking the reward...
by Carl MacDonald | Dec 18, 2018 | News
On the 12th December 2018 Google announced there will be changes to the criteria for Comparison Shopping Service (CSS) partners which take effect from 31st January 2019. At Productcaster, we have already noticed that there is a shake-up in the market, with brands...
by Carl MacDonald | Nov 5, 2018 | News
Calling all agencies and retailers! Do you want to know how to maximise ROI from Google Shopping this peak and beyond? It’s not too late; watch the replay of our 45-minute webinar to find out how you can do exactly that. Watch the replay here. The webinar was hosted...
by Adam Preston | Oct 31, 2018 | News
Productcaster CEO, Hedley Aylott, recently shared his insights around Google comparison shopping service (CSS) partners and shopping feeds on the RetailTechNews podcast. His expert opinion reveals tips and insight into retailers’ Productcaster feedback, as well as how...
by Adam Preston | Oct 19, 2018 | News
The attractive incentives offered in Google Shopping earlier this year were enough to grab any retailer’s attention. In an effort to achieve a more balanced relationship within the shopping auction and improve overall competition, Google introduced the CSS Partner...
