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What Did We Learn from the Start of Peak?
After months of planning, preparation and slight panic, Peak 2025 has arrived. The 11th of November saw retailers begin their…
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October SEO News: Chat GPT & Google Insights
It’s the time of year every marketer fears: October. It’s the calm before the storm. It’s the valley before the peak. It’s usually fairly quiet. But that doesn’t mean that there hasn’t been plenty of new…
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Google Merchant Center Naughty & Nice List
While Santa’s checking his list twice, Google’s doing the same and they’re far less forgiving when your product data lands…
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10 Last Minute Tips to Get Black Friday Ready
Black Friday is right around the corner. Regardless of whether you’re an independent retailer prepping with a small budget, or…
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Google’s New “Investment Strategy” Tool
Google is simplifying short-term budget scaling with a new “Investment Strategy” feature. This tool is a fast, tactical method for modelling incremental budget increases for campaigns…
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Productcaster Wins the Google CSS Spotlight Award (Again!)
Productcaster has won the Google CSS Spotlight Award for the third year in a row, this time in the Business Growth…
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How to Win Singles’ Day 2025
Why Singles’ Day Matters More Than Ever In 2025, Singles’ Day is cementing its position as a major commercial event…
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How to Create a Product Feed that Actually Converts
A product feed is a file containing detailed information related to all the products sold by an online retailer. Usually…
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Google expands AI Mode to 200+ markets worldwide
Yesterday marked a defining moment in the evolution of online search. Google announced the global expansion of its AI Mode…
