Navigating the first agentic peak: Cross-channel tips

Peak 2026 will mark a turning point for retail. As AI-powered assistants become a core part of the shopping journey, the way consumers discover, compare and purchase products is changing rapidly. This Christmas is expected to be the first major agentic peak, where shoppers increasingly rely on AI to recommend products, summarise reviews, compare options and influence purchasing decisions. Rather than simply competing for clicks and search rankings, brands will need to compete to be understood, trusted and recommended by AI systems.

Watch the video below to hear practical insights from our experts across SEO, Paid Media, Affiliates and Productcaster on how retailers can adapt their cross-channel strategy and stay visible in an AI-driven shopping landscape.