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Google Aligns Performance Max and Shopping Campaign Priority

What is the Google update?  Google has announced a significant update to its advertising platform that impacts the way Performance…

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Top Tips for Feed Management Optimisation

In today’s competitive retail landscape, it is important to get the small things right so that you and your products…

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Optimising Customer Lifecycle for Peak

As retailers gear up for the Golden Quarter, optimising the customer lifecycle is crucial for driving acquisition, retention, and revenue…

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Google Merchant Center Errors and How to Resolve Them

It can be a pain when you get disapprovals within the Merchant Center, especially if you don’t know how to…

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Meet Our New Agency and Partnership Manager

Starting a new job is always daunting, right? Brand new people, a different environment and a change in ways of…

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Advanced Feed Management Features

AI has been the word on everyone’s lips the last few years. Since ChatGPT launched in November 2022, AI technology…

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Manage Your Feed Quality Score

What are feed quality scores and why are they important? A feed quality score is a metric used to measure…

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Top Things To Look Out for in eCommerce in H2

It’s been a challenging year in eCommerce of that there can be no doubt. Despite Google’s insistence of ‘query growth’,…

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Productcaster Opinion: Shopping Ads for CSS Partners

Google has recently introduced a big change to its Shopping Ads auction within the SERP (Search Engine Results Page) and…