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What Is Feed Management and Why Is It Important?

Are you trying to understand feed management and if a feed management solution is right for you? In our latest blog, our experts have broken down everything you need to know about feeds and feed management and why using a feed management solution is so important for businesses. 

What is feed management? 

Feed management or product feed management is the process of managing product data and optimising this to improve distribution of your product catalogue across different marketing channels. 

What is a product feed? 

A product feed is a file that contains a list of all your products, including product information and attributes. This includes brand, colour, size, material etc. The files are usually .csv, .xml, or .txt format and contain columns for each attribute. It allows retailers to send their product information to various channels, such as Google, Meta and Affiliate partners.  

What is a feed management solution? 

A feed management solution is a performance-based marketing tool (like FeedManager) that automates feed management and allows you to easily manage your product data. It collects, organises and optimises product data and distributes this across multiple marketing channels. 

What does a feed manager do? 

A feed manager: 

  • Imports your product feed 
  • Automatically sorts, optimises and enriches the data 
  • Organises the data to meet channel requirements 
  • Distributes the data to multiple marketing channels and outgoing partners in seconds 

Why should you use a feed management solution? 

Using a feed management solution is important for businesses because: 

  • All optimisations and feed publishings are automated, saving your teams time on manual updates like stock changes and pricing.   
  • Optimisations allow you to add/change large volumes of data through simple rules, ensuring that your product data is more relevant and will be visible to customers who are searching online.  
  • The better optimised your feed is, the more likely it will be for the right product to be shown to the right customer at the right time.  

Who needs a feed management solution? 

Feed management tools are ideal for companies and retailers who run Google Shopping campaigns and spend a large amount of time manually updating their product feeds. The automations save valuable time that can then be focused on strategic initiatives rather than manual feed management optimisation.  

What are the benefits of choosing Productcaster FeedManager as your feed management solution? 

  • Award-winning support: benefit from Shopping and feed experts who can support with best practice and strategic testing opportunities (recognised as the Product Experts in the 2024 Google CSS Spotlight Awards). 
  • Designed for marketers: no need for technology, development or IT teams.  
  • Save time with optimisations: automatically applied exclusions, transformations and enrichments at both Master and Partner level.  
  • 60+ outgoing partners: including Google, Meta, Bing and Affiliate platforms.  
  • Improve Click Through Rates of your campaigns: optimise your feed data to show the right product at the right time to the right customer.  
  • Customise your feed publishing: feeds are published hourly at speed.  
  • Browser-based platform: our clients can use FeedManager whenever and wherever, helping to make changes on the go.  
  • Global capabilities: FeedManager works in any market across the world. 
  • Tools to compliment your performance marketing: Productcaster also offers Comparison Shopping Services (CSS) to clients, helping to lower costs and boost traffic. Partner with Productcaster to get tailored solutions, aligned on driving performance. 

 

FeedManager results with Three

For more information on FeedManager and how it can make your marketing efforts more efficient and ensure your products are there when your customers are searching, get in touch with the team at info@productcaster.com. 

Written by Jasmine Bradshaw

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