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AI Max One Year On: What Have We Learned?
In May 2025, Google announced AI Max, a brand-new feature for Search campaigns which would allow marketers to use automated…
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Expanding Your Reach Beyond Google with Free Premium Microsoft Advertising Support
We’re excited to announce a partnership between Productcaster and Diginius, expanding our offering to help you increase visibility beyond Google and tap…
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The Future of Shopping: Google Insights & Best Practices
In today’s world of AI-powered search, users are taking their shopping journey away from traditional digital channels and towards more…
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March SEO Round-Up: Search, AI & What’s Changing
March has delivered a wave of updates across search AI and platforms, with changes that are already starting to influence…
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Owning AI shopping journeys: How to take control of which products get surfaced, seen & sold
A 3-part webinar series by Summit and Productcaster We have moved beyond keywords into a world shaped by conversational search,…
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Easter Ecommerce Roundup 2026
The first bank holidays of 2026 have been and gone, with the four-day weekend giving shoppers across the United Kingdom…
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Google Ads Auction Insights and Guide
Every single time a user carries out a Google search, countless actions are going on behind the scenes. From generating AI Overviews…
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AI Is Changing How We Use the Web; Here’s What Happened in February
As we move through 2026, technical advancements across the digital world continue to accelerate. We’ve watched AI evolve into a valuable tool…
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Spring Sales Surge: How retailers can win this Easter
As the Easter holidays approach, retailers have more opportunity than ever to capture consumer attention and drive meaningful sales. In…
