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Productcaster Secures Innovate UK Grant to Launch ProductTester App
Productcaster awarded Innovate UK Grant to launch new automated experimentation app for ecommerce We’re excited to announce that Productcaster has…

What We Learned at Google Marketing Live 2025
You can buy more YouTube using AI! Events such as Google Marketing Live are always useful for confirming what you…

Google Merchant Center Errors and How to Resolve Them
It can be a pain when you get disapprovals within the Merchant Center, especially if you don’t know how to…

Performance Max: 4 Key Updates Retailers Need to Know
Google has announced major new updates to Performance Max, aimed at giving marketers and retailers much deeper insights into how…

ChatGPT Adds Product Discovery
ChatGPT have announced the launch of product recommendations in their search results. This will include personalised product recommendations using past…

Google Policy Update: Member Pricing Mistake Could Cost You Visibility
A key update is coming to Google Merchant Center that will affect how member prices are submitted in your product…

Tariffs, Trade and Temu
You might think Donald Trump’s trade war will not have a seismic impact on UK retail. The tit for tat…

Google Gemini confirms 20% CSS discount available on your CPCs
Oh dear, that’s awkward! After 8 years of grey, spurious nothingness from Google in regards to communicating the agency cost…

Maximising Easter: Key Insights for Retailers
As the Easter holidays approach, retailers are gearing up to leverage the unique consumer mindsets and behaviours that accompany this…