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How Significant Are Local Inventory Ads in Your Shopping Campaigns?
In the rapidly evolving landscape of digital marketing, in particular across Google search, staying ahead of the curve is important….
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Google Shopping Changes: What This Means for Agencies and Clients in 2024
Jillian Anderson, Product Development Director at Productcaster reviews Google’s latest changes and the impact this is set to have on marketing…
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Productcaster Is the Healthy Choice for Bigvits
Who are Bigvits? Bigvits is an online retailer of food supplements and multi-vitamins, supplying premium US vitamin products to the…
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What Is the DMA and How Will It Affect Your Google Shopping Campaigns?
Complaints about the monopoly hold that ecommerce giants have on the marketplace, and the disadvantages that brings for smaller competitors…
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Google Launches Comparison Listing Ads for CSS Websites
Google recently announced the launch of Comparison Listing Ads (CLAs), a new shopping ad feature for Comparison Shopping Services (CSS). …
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Google CSS Partner Changes
On the 12th December 2018 Google announced there will be changes to the criteria for Comparison Shopping Service (CSS) partners which…
Top online retailers for usability: ASOS tops table as Harrods lags
ASOS is the best performing online retailer when it comes to customer experience, while Harrods is at the bottom, according…
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Google Shopping and CSS: Putting the Record Straight
There are different strategies to get the most from Google’s new Comparison Shopping Service (CSS), so if you’re a retailer…
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Shopping Comparison Sites Go Head-to-Head With Google Shopping in EU Search Results
In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favouring its own…
