Productcaster Secures Innovate UK Grant to Launch ProductTester App

Productcaster awarded Innovate UK Grant to launch new automated experimentation app for ecommerce

We’re excited to announce that Productcaster has been awarded a grant from UK Research and Innovation as part of the Create Growth Programme (CGP). This government funding will support the development of ProductTester – our upcoming automated experimentation app designed to help ecommerce retailers drive even greater performance from their Google Ads campaigns.

ProductTester is a new addition to the Productcaster suite, which enables ecommerce retailers to optimise product feed performance through controlled, data driven experiments.

The new tool also allows ecommerce and paid search managers to hypothesise, plan and execute multiple tests simultaneously and provides simple digestible test results to aid data-driven decision making.

Productcaster is proud to be one of just 127 creative UK businesses selected for the CGP grant. Our CEO, Martin Corcoran, shared his thoughts:  “We are extremely proud to have been awarded the grant from Innovate UK.

The product and technology teams at Productcaster have been working tirelessly to build a state-of-the-art application that will complement our existing technology, allowing ecommerce brands to drive even greater ROI from their paid media investment.”

ProductTester is currently being trialled by a number of Productcaster and Summit clients and is set to become publicly available within the next few months.

Follow us for more updates or get in touch if you’d like to be among the first to trial ProductTester!