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Powering Peak Performance – Google Insights & Best Practices

About this event

Thursday 2nd October, 2025

Join us for an exclusive webinar where Google and Productcaster experts will uncover the latest trends, data, and strategies shaping this year’s peak.

With 1 in 5 searches carrying commercial intent, competition is at its highest, and knowing how to adapt to new tools, auction dynamics, and AI driven change is essential. Google will present their latest peak data, performance insights, and market predictions, alongside practical strategies to help you fine tune your campaigns for the golden quarter.

This webinar is designed for digital marketers, ecommerce leaders, and retail professionals looking to maximise marketing performance with Google’s product suite. Whether you’re a seasoned marketer or finalising your peak strategy for the first time, you’ll walk away with actionable insights ready to implement.

What You’ll Learn

  • Google’s latest peak data, trends, and performance predictions
  • How new auction dynamics and market changes will influence peak 2025
  • Practical tips for finalising your PMax setup ahead of peak
  • Best practices for customer acquisition, retention, and loyalty during peak
  • How to use Merchant Center insights to drive incremental performance
  • Boost your campaign results using smart feed management and testing strategies.
  • Using AI to refine strategy, boost performance, and optimise spend.

Our Speakers

Conor McGann
Principal CSS Partner Manager & Mobile UX Consultant, PerfX – Google

Jillian Anderson
Director – Productcaster

Carl Hutchinson
Performance & Strategy Director – Summit

 

We’ll distribute the content to all registrants after the webinar, so sign up even if you can’t make the session and don’t miss the opportunity to make this peak your best one yet!

Sign Up Now!

 

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