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Optimising Customer Lifecycle for Peak
As retailers gear up for the Golden Quarter, optimising the customer lifecycle is crucial for driving acquisition, retention, and revenue…
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Meet Our New Agency & Partnership Manager
Starting a new job is always daunting, right? Brand new people, a different environment and a change in ways of…
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Advanced Feed Management Features
AI has been the word on everyone’s lips the last few years. Since ChatGPT launched in November 2022, AI technology…
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Manage Your Feed Quality Score
What are feed quality scores and why are they important? A feed quality score is a metric used to measure…
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Top things to look out for in ecommerce in H2
It’s been a challenging year in eCommerce of that there can be no doubt. Despite Google’s insistence of ‘query growth’,…
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Productcaster Opinion: Shopping Ads for CSS Partners
Google has recently introduced a big change to its Shopping Ads auction within the SERP (Search Engine Results Page) and…
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Getting Your Feed Into “Peak” Shape
As we approach the middle of summer, it might seem a little crazy to start talking about Christmas now. However,…
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Productcaster onboards 20 new merchants in Q1 2024
Productcaster has onboarded 20 new merchants in the first quarter of 2024. Our new merchants have helped to generate 344m…
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How Significant Are Local Inventory Ads in Your Shopping Campaigns?
In the rapidly evolving landscape of digital marketing, in particular across Google search, staying ahead of the curve is important….
