FeedManager

FeedManager is our performance-led feed management tool. It allows you to better optimise and manage product feeds across multiple channels from one easy-to-use platform.

FeedManager saves time by streamlining feed updates, especially when you’re working across multiple platforms. It’s intuitive, reliable and designed to help you focus on performance, not platform admin.

FeedManager adapts to your setup and requirements, even bespoke ones. It’s constantly evolving, and with access to our team of in-house developers, we can work to ensure your growth is not restricted by bespoke parameters or requirements from partners.

It’s also faster than most alternatives – on average, 83% quicker to publish feeds. With 60+ templates and more added regularly, you can go live faster. Need a new feed format? Our team of in-house developers will build it for you.

You’ll get full platform training and access to our Client Success team who are on hand for any feed-related queries. Whether you use FeedManager as a managed service or as a SaaS product, help is always available.

A high-quality feed is essential for high-performing ads. We support you with a full feed audit and clear optimisation plan. Our three core modules within the FeedManager Platform, for master feed level or individual partners, are:

• Enrichments: Add supplementary information or modify existing values for your products to increase their relevancy, for example, update your descriptions to reflect external events and recent trends.
• Transformations: Easily tailor your existing product feed content at scale to make your products more searchable for consumers.
• Exclusions: Remove underperforming products or those that aren’t relevant to the audience of your chosen partner.

Definitely. Your Shopping performance depends on your bid and feed quality. Pairing Productcaster CSS with FeedManager gives you lower CPCs and a stronger feed, improving your visibility, click quality and conversions. Plus, you’ll get joined-up support from one team and a discount when you use both.

FeedManager can be used globally; we support feeds in any territory.

No. We’ll replicate your current setup before launch and work with you to ensure a seamless switchover.

We have a four-point plan to develop a roadmap of activity to inform the testing plan:

• Audit: A full appraisal to understand your current feed setup and advise on BAU improvements.
• Setup: We configure incoming and outgoing feeds to the required specification, including any custom outputs.
• Launch: You go live with full platform access and complete control to manage and optimise your feeds.
• Upskill: Our team provides training on the platform and is available to offer technical support and recommendations.

Not at all. FeedManager is made for marketers. You can make changes without needing developers; the platform is straightforward, logical and built to be used independently.

There’s no limit. We’ve already got 60+ outgoing partner templates, and we regularly add more. We are confident that we cover most of the necessary outputs required from day 1, but if you need a custom feed, we’ll build it for you.

Very quickly. You can apply new rules in minutes using our simple “if” logic. You can also duplicate rules across platforms. Our team will help set these up during onboarding, and you can make changes anytime.

We build bespoke packages based on your feeds, outputs and optimisation needs. Book a demo with us to get a tailored quote that fits your strategy.