In 2017, Google received a record fine of 2.4 billion Euro by the European Commission for abuse of power. What Google did was considered 'illegal under EU competition rules' in accordance with this ruling. Google created a platform for advertising with shopping ads on its search results page, which was only accessible to web shops, hereby depriving other parties (comparison sites) of the opportunity to compete fairly. If Google did not implement steps towards embracing comparison sites, the fine would have been increased by around 5% of its worldwide revenue per year. Google then initiated those steps with the launch of the Google CSS program.