FeedManager receives your source feed and ensures that it is in the correct format and optimised to each marketing channel you publish your feed out to.
Optimisations are set up as Transformations (using the information already available in your feed to improve it) and Enrichments (uploading additional files to update promotions, colours, overwrite titles and descriptions). All optimisations will be applied at master feed or partner feed level, meaning that you can tailor your published products to the different partners from one space.
The platform enables you to be reactive to outside events that might require a change of feed strategy: you can change your feed yourself without having to go through a development or IT team. You are empowered to retake control of your product feed.