Peak is changing.

AI-powered search, shopping assistants and autonomous agents are increasingly part of the customer journey. As more shoppers rely on AI to discover, compare and buy, brands need to rethink how they drive visibility, performance and growth, while holding onto what still works.

The brands that prepare now will be best positioned to win peak 2026.

Join experts from Productcaster, Summit and leading industry partners as we explore what the rise of AI means for ecommerce, and the practical steps you can take to stay ahead.

Why Attend?

✔ Build a stronger Peak 2026 strategy than your competitors

✔ Understand what’s actually changing in customer discovery and purchasing behaviour, and what isn’t

✔ Learn how AI search and shopping agents are already affecting visibility, traffic and revenue

✔ Get practical recommendations from industry experts, including insights from the US market

✔ Leave with actionable steps you can implement before peak planning deadlines

Webinar 1

Agentic Peak: Building a Winning Strategy

11 August 2026 | 11:00am – 12:00pm

LLMs and AI-powered search will impact how shoppers discover brands and buy products this peak. But much of what makes a strong peak strategy hasn’t changed at all. Join this session as we dive into both.

What you’ll learn

• What’s actually new this peak, and what isn’t
• Practical actions to prioritise ahead of peak 2026
• How Universal Commerce Protocol (UCP) could affect visibility and performance
• Where to focus testing, optimisation and investment

Speakers
Chris Becker | Senior Paid Media Manager, THG
Jill Anderson | Director,  Productaster
Abbie Law | Senior Paid Media Manager, Summit

Webinar 2

Affiliates in the era of AI discoverability

10 September 2026 | 11:00am – 12:00pm

Affiliate marketing has always been measured by clicks and cookies. AI is already recommending products without either, and reshaping how affiliate traffic, attribution and revenue work in the process.

What you’ll learn

• How zero-click search and AI-generated recommendations are changing affiliate traffic and attribution
• Why some partner types are more exposed than others, and what that means for cashback, content and loyalty partners
• How to adapt your affiliate strategy, from partner mix to measurement

Webinar 3

Peak Preparation: Your Final Readiness Checklist

29 September 2026 | 11:00am – 12:00pm

This session brings together everything from the series (and more) into one practical checklist before the golden quarter.

What you’ll learn

• The final checks every retailer and ecommerce brand should complete before peak
• Where AI and automation can improve efficiency during peak operations
• How to bring search, social and affiliate strategy together before peak hits