Owning AI Shopping Journeys: How to Take Control of What Gets Surfaced, Seen & Sold

Consumers are moving beyond keywords and traditional search journeys. AI-powered experiences like ChatGPT Shopping and Google AI Mode are reshaping how products are discovered, compared, and purchased.

In this new era, AI decides what gets surfaced, seen, and sold. The brands that win will be the ones that take control of their product data, feeds, and AI strategy.

Our three-part webinar series brought together experts from Google, Microsoft, Summit, and Productcaster to explore how brands can stay ahead:

The Future of Shopping: Taking Control of AI-Powered Product Feeds

Featuring Connor McGann (Principal Shopping Partner Manager, Google) and Jill Anderson (Director, Productcaster)
Exploring how search is becoming more conversational and why product data needs to be built for complex, intent-driven queries.

AI Max One Year On: What Have We Learned So Far?

Featuring Abbie Law (Senior Paid Media Strategist, Summit) and Silvia Cocciolillo (Senior Strategic Agency Manager, Google)
A look at how AI-powered campaign automation is performing in practice and how brands can use it while maintaining strategic control.

Beyond Google: The Microsoft Opportunity

Featuring Julia Andreevich (Senior Partner Account Manager, Microsoft), Lucas Gordon (Senior Account Executive, Microsoft), Samantha Bluckert (Senior Client Success Manager, Productcaster)
Exploring the growth opportunities available through Microsoft’s advertising ecosystem and why brands should look beyond a single platform.

Key Takeaways

• Agentic Commerce is here, AI is compressing discovery, comparison, and purchase decisions into conversational experiences.
• Your product feed is your new database, AI agents need accurate, structured, and trusted data to recommend your products.
• Automation needs the right inputs, AI performs best when powered by strong data, creative assets, and clear strategy.
• New channels mean new opportunities, Expanding beyond Google can unlock incremental visibility and revenue.

If AI cannot discover, understand, or trust your product data, your products risk disappearing from the next generation of shopping journeys.

Download the whitepaper