Owning AI shopping journeys: How to take control of which products get surfaced, seen & sold

A 3-part webinar series by Summit and Productcaster 

We have moved beyond keywords into a world shaped by conversational search, AI-driven discovery and complex intent signals.

Today, AI models decide what gets surfaced, seen and sold. But the brands that win are the ones that take control of their data, feeds and how their automation is applied.

If your product data is not built for how people search now, especially longer, intent-rich queries, you are already losing visibility.

Building on our “Staying Visible in 2026” session, this series goes deeper into how to future proof and take control of your ecommerce strategy across feeds, search platforms and LLMs.

Join experts from Google and Microsoft as we break down what is changing and what you need to do about it.

Why attend

• Future proof your ecommerce strategy for 2026 and beyond
• Understand how AI is fundamentally changing ecommerce
• Learn what is actually working from real data and testing
• Improve product feeds and performance across key platforms
• Stay ahead of competitors still using outdated search tactics

6th May: The future of shopping – Taking control of AI powered product feeds

Search is becoming conversational.

If your product data cannot respond to complex, intent driven queries, you will not appear where it matters.

What you will learn

• How shopping behaviour is changing in AI environments
• How to structure feeds to control outcomes in AI search
• New attributes shaping AI shopping results
• How to structure product data for high intent queries

Speakers

Conor McGann, Jill Anderson, Carl Hutchinson

19th May: AI Max one year on – What have we learned so far?

We now have real data on how AI Max campaigns perform.

This session focuses on what is actually happening when automation takes a bigger role in campaign management.

What you will Learn

• Hear from a product expert at Google on AI Max so far
• How to stay control of performance “The Summit Do’s and Don’ts”
• Summit’s latest testing insights with key results so far and lessons learned

2nd June: Beyond Google – The Microsoft opportunity

Search has always been about more than the Google ecosystem.

Bing and Microsoft are major sources of high intent traffic, yet many brands are still underinvested.

What you will learn

• How conversational search is evolving in Microsoft ecosystems
• Why Bing matters for ecommerce growth
• How to structure feeds for non-Google environments
• How to scale while maintaining control across platforms

Register now!

This is a practical series focused on helping you future proof and control your ecommerce visibility strategy, understand what is changing, and apply what actually works in 2026.