ProductTester
Improve ad quality, increase conversions.
Run SKU-level experiments on any product feed attribute to identify the most effective optimisations, including titles, descriptions, images for Google, Meta and Amazon Ads.
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Driving feed experimentation for leading brands
Identify the content that drives performance
Platforms are hungry for product data and creative — but how do you know what actually performs? Through scientific experimentation, ProductTester lets you determine precisely what works.
Test product attributes to drive higher returns:
- Know which feed optimisations work and drive higher CTR
- Improve feed quality leads to lower CPCs
- Testing feed attributes boosts ad visibility and efficiency
- Rapid testing and analysis saves time and budget
Simple tool for smart experimentation
Launch tests in minutes
Create a test via a streamlined setup process. No complex configurations or manual tagging — ProductTester makes experimentation quick and accessible for any performance marketer.
Flexible test design
Run experiments the way you want with configurable lengths (14, 28 or 42 days). Adapt the methodology to your budget, campaign cycle and learning goals.
Customisable reporting
Choose from a range of report types — including Key Metric Variation, Movers & Shakers and Performance Reports — and track the metrics that matter most, from CPC and clicks to COS and overall cost.
Detailed statistical summaries
Every test includes sample size, averages, range and distribution breakdowns, making it easy to validate results with confidence
Daily performance breakdown
Understand the impact of your test in detail with daily reporting views. Track how performance shifts over time, identify anomalies and see exactly when optimisations start to drive results.
Smart alerts
Stay on top of your experiments with automated notifications. Alerts ensure you don’t miss key results and can act as soon as insights are available.
The Productcaster team has been proactive in identifying and filling in missing title and image information, helping us improve feed quality. We’re already working from a clear roadmap, with a structured title test currently underway. We’re really pleased with the collaboration and progress so far.
Laura Whittaker – Marketing Manager at Ann Summers
Ready to get testing? Let’s talk.
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