Productcaster Tools Work Better Together

As peak approaches, retailers are under more pressure to hit targets, outpace competitors, and make ad spend work harder. Productcaster’s retail first marketing tech is built for exactly that. Whether you’re focused on increasing visibility, reducing CPCs, or scaling feed management, our suite of tools is designed to give you the edge. 

Our retail marketing tech suite

Each of our tools can operate independently or as part of a wider tech stack to support your activity, whether you’re looking to improve efficiency on CPCs, to reach more customers across a range of platforms, to save time on BAU and management or to drive overall ROI uplift: 

• Productcaster CSS – Premium google comparison shopping partner 

• ProductMaximiser – Merchant centre opportunity booster  

• FeedManager – Scalable feed management and optimisation platform  

• ProductTester – Product level testing to maximise feed performance  

Below is a closer look at how each tool can provide support during peak and beyond. 

Productcaster CSS – Cut CPCs by up to 20%

The Google Comparison Shopping Service (CSS) Programme allows merchants to choose a partner to display shopping ads on their behalf. While all ads must run through a CSS, choosing a third party like Productcaster CSS can unlock key benefits, including reduced costs and higher ROI.  

Why Choose Productcaster CSS?

• Lower CPCs: Save up to 20% on Shopping Ads (vs using Google CSS) and reinvest the discount to scale growth.  

• Premium Google partner: We’re active in all 21 UK & EU territories and host nearly 2billion products.  

• Award winning service: Recognised by Google’s CSS Spotlight award for two years running.  

• Quick migration: Seamless switch with no disruption to your Google Ads setup.  

• Advanced support: Our client success team works directly with Google’s Shopping Engineers to bring you best in class service.  

ProductMaximiser – Actionable dashboards to drive results  

Time is everything during peak. ProductMaximiser helps you quickly identify high impact opportunities within your product inventory using a range of dashboards. ProductMaximiser makes it easy to spot areas for improvement across Shopping and Performance Max campaigns – so you can act faster and more effectively.  

Key benefits

• Eliminate wasted spend and unlock hidden revenue: Spot and fix out of stock products to cut wasted spend and boost campaign performance.

• Prioritise changes based on potential revenue uplift to drive ROAS: Easily identify and optimise low performing products to boost visibility.

• Save time on day-to-day campaign analysis: Dive deep into any product segment with custom filters for precise, actionable insights.  

FeedManager- Scalable feed management

FeedManager is our proprietary feed management technology, built by marketers, for marketers, giving you full control to enrich and optimise your product feeds quickly and at scale.  

Whether you’re publishing to Google, Meta, affiliate platforms or other marketplaces, FeedManager is designed for speed, control, and usability.  

Why FeedManager works for retail

• Save time when optimising: Create rules to transform and manipulate your product data across multiple partners within minutes  

• Hourly updates: Schedule hourly updates across all your marketing partners to ensure that you’re always serving the right product at the right time, with the most up to date information.  

• Boost ROI with exclusions: Create exclusions so you only advertise the products that drive the best return on investment or highest profit margin.  

• Flexible SaaS model: Take complete control of your how your products are published online.  

ProductTester – Prove the value of optimisations

Want to know exactly how your changes impact performance? ProductTester enables SKU-level testing across product attributes (titles, descriptions, etc.) to help you continuously refine your feed for better results.  

Run multiple tests across categories, segment products into test/control groups, and receive clear, actionable insights.  

What you can do with ProductTester

• Understand what drives real performance  

• Run controlled A/B tests across attributes  

• Receive digestible reporting with optimisation recommendations  

Ready for peak?

As competition ramps up, Productcaster’s tech suite helps retailers do more with less by unlocking growth, efficiency, and performance when it matters most. 

Book a demo now to get prepared for peak!

Written by James Murgett