Unwrap Peak Performance

With over a third of UK consumers planning to start Christmas shopping earlier than last year, and searches for Black Friday already climbing by October, brands that prepare early will be the ones that perform the best.

To help you get ahead, we’ve pulled together expert insights from our Summit and Productcaster teams. From feed optimisation and budget planning to creative strategy and affiliate coverage, this guide covers every aspect of performance marketing to help you succeed this peak.

Hear directly from our experts in PPC, Paid Social, Affiliates, SEO, and Productcaster on what to prioritise now and set yourself up for your best peak yet!

Peak looks different for every brand, but one thing every successful trading period has in common is good planning — and the best results come from starting early.

With AI changing how people search, shop and convert, this year’s peak will see brands working to defend against lost visibility while using the latest AI-driven advertising products to do more with less.

But it’s not all about AI — from feed health to first-party data and securing the best affiliate deals, here’s an early Christmas gift of top tips for the upcoming peak across the performance marketing mix. Read more.