Our Top 3 Time Saving Google Ads Scripts

Keeping a Google Ads account performing at its best isn’t just about setting the right budget or choosing strong keywords — it’s about ongoing, hands on optimisation. Our team is constantly reviewing performance data, reallocating spend, and ensuring every pound delivers maximum value.

While these behind the scenes tasks might go unnoticed, they’re fundamental to maintaining the high performing accounts our clients rely on.

But as essential as these processes are, they’re often repetitive and time consuming — which is why we use automation to our advantage. Google Ads scripts help us streamline daily account management, giving our team more time to focus on strategic decisions, uncover new opportunities, and push performance even further.

Here are three of our top scripts and how they help us:

1. Auto SQR Script – Smarter Keyword Management

Manually reviewing Search Query Reports (SQRs) can take up to 5 minutes, especially when you’re working with a large dataset. Our Auto SQR script does the heavy lifting, pulling in search terms from the last 30 days that meet a minimum threshold for revenue and conversions.

This allows us to quickly review and take action –  adding high performing terms, excluding irrelevant ones, or reassigning queries to the correct ad group. Not only does this save valuable time, but it also improves targeting accuracy and keeps our keyword strategy efficient.

2. Low Spend Alert Script – Stay Ahead of Spend Drops

When campaign spend dips unexpectedly, performance follows. That’s why our Low Spend Alert script is so useful. It automatically flags any campaign that falls 25% below its typical weekly spend and sends an alert directly to our team inbox.

Running hourly, this script means we don’t have to wait for scheduled checks to catch issues. Instead, we can troubleshoot immediately, get campaigns back on track, and ensure no budget goes underutilised.

3. Low Volume SKU Script – Product Visibility at a Glance

This script helps us keep a close eye on product level performance. It identifies SKUs with low click volumes over the past 30 days and logs them into a shared spreadsheet for visibility. This makes it easy to pinpoint underperforming products that may need promotional support, feed improvements, or targeting changes.

This script also flags SKUs that were previously inactive but are now driving traffic helping us spot performance turnarounds early and act on them.

By automating these routine but vital tasks, we’re able to focus more energy on high impact optimisations that drive results. Automation helps us react faster, spot trends sooner, and continuously improve account performance for our clients.

Whether you’re managing thousands of products or just looking to make your PPC processes more efficient, these scripts are a smart addition to any strategy.

Want to learn more about how we can help streamline and scale your Google Ads performance? Reach out to our team at info@productcaster.com

Written by Sarah Colls