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Do you believe the importance of Google Shopping is now under threat from the increased advertising opportunities? Or perhaps think the traffic that Amazon as a media business now presents is disrupting the market?

Find out direct from the specialists at Google and Productcaster on how important Google Shopping will be to your future growth plans in our 45-minute webinar below.


Watch the replay here


The webinar was hosted by Managing Director of Marketing Technology at Summit/Productcaster, Dave Trolle, Georgina Fenton, Senior Client Manager, Summit and Janani Karthikeyan, Senior Regional Product Specialist, Google.


Here’s what the webinar covers:

  • The stats behind the Ads with Google Shopping growth story

Google has come along way since it first began offering customers a place to compare and search products online back in the early 00s. Join us as Google Specialist, Janani Karthikeyan, talks more about how the technology giant has evolved.


  • Best practice approach to managing your Google Shopping Ad campaigns

Ever found yourself asking how you can get more out of your Google Shopping campaigns? You won’t be the only one. We delve into the industry’s best kept secrets and best practices businesses continue to miss out on.


  • How multi-channel retailers can help the physical store with local inventory ads

Although Google launched LIAs back in 2016, many retailers are still missing out on their potential by not prioritising them in their strategy. Brands should be acting fast to take advantage of the recent positive performances seen, and we’re here to tell you how.


  • The role of Google Shopping Actions as a marketplace

Google Shopping continues to evolve and with it, so should a retailer’s strategy. Listen in as we discuss with Google the future of Google Shopping and what it could mean for your business.


  • Case studies of how Summit’s technologies help maximise retailer’s performance

Discover how we’ve helped 100s of clients around the world take control and improve their performance immediately.


To find out more about how Productcaster can help you and your future growth, get in touch via or call +44 (0)20 3948 4696

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