Calling all agencies and retailers! Do you want to know how to maximise ROI from Google Shopping this peak and beyond?
It’s not too late; watch the replay of our 45-minute webinar to find out how you can do exactly that.
The webinar was hosted by Commercial Director of Productcaster, John Readman, and Dave Trolle, Managing Director of Marketing Technology. We were joined by Jeff Mainwood, Head of Performance Marketing at Productcaster client Sigma Sports, and Peter Whitmarsh, Head of Paid Media at Search Laboratory.
Here’s what the webinar will cover.
Google Shopping CSS if for life, not just for Christmas
At Productcaster, we have helped online retailers benefit from and save with our comparison shopping service. Working with established brands such as Argos, Joules, Durex and more, we understand the importance of Google Shopping Comparison Shopping Services (CSS) all year round. Although peak is the prime time to get on board with Google Shopping CSS, it is certainly for life, and not just for Christmas.
We know that peak time is fast approaching, however, it’s not too late to start benefiting from Google Shopping CSS. Watch the webinar replay to learn about how to save and improve your ROI from Google Shopping this Christmas and beyond, as well as how to take advantage of the Google SpendMatch incentive before it ends.
Choosing the right partner to protect your brand or your customer’s brand
With first-hand knowledge from both a retailer and agency side, discover top tips and insight about how to choose the right CSS partner that will protect your band, or your client’s brand.
This is an essential step that you must get right in order to maximise ROI from Google Shopping. In the webinar replay, you’ll be able to understand our top five tips for choosing the perfect CSS partner.
Client and agency success stories revealed
All this talk of CSS and Google Shopping savings is well and good, but where’s the proof?
In our webinar, we pulled back the curtain and shared the stories of how some of our clients have improved their ROI from Google Shopping advertising. Listen to the real-life studies that have helped brands improve their Google Shopping strategy to drive success.
First, Jeff Mainwood, Head of Performance Media at Sigma Sports, shared some key insights and successes that Sigma Sports has seen since partnering with Productcaster.
Peter Whitmarsh, Head of Paid Media at one of our agency partners, Search Laboratory, then talked about why he chose to work with Productcaster over other CSS partners. He also shared some insights and results that Search Laboratory has seen across its client portfolio since migrating campaigns to the Productcaster platform.
Q&A and online debate with peers and industry specialists
At the end of the webinar, we rounded up some of the questions that came in from attendees throughout. These triggered a lively discussion around key CSS and Google Shopping advertising-related themes, including:
- Should bidding be kept at the same level after moving to a CSS Partner?
- How much traffic comes through the Google Shopping tab, as opposed to the main search results page?
- Have clients seen any traffic or conversions from the Productcaster listings?
- Is CSS just a way around the EU antitrust ruling against Google?
- Will there be future CSS discounts available in January and beyond?
- Do campaign parameters remain the same within Google Analytics, Google Ads and the Merchant Centre when you onboard with Productcaster?
- Are Google raising the bar for CSS?
- How are accounts managed and what kind of support does Productcaster provide?
