News

Comparison Shopping Services (CSS) have been around for over 18 months, yet not all retailers and brands have taken advantage of the opportunity to make big savings on their Google Shopping fees and improve overall performance. With peak fast approaching, here at...

Any brand or retailer knows that the key to success in reaching their potential customers with their products not only in the right place but also at the right time. However, for some, it doesn’t always feel that simple.   If you’re a growing business the challenge is...

When it comes to staying at the top of your digital marketing game, there are many things for brands to consider. From ensuring the right foundations are in place, such as having a strong team, great software and tools to do their job efficiently and effectively, to...

As veterans in trading during peak for retailers, we know how this period can make or break retailers. With up to 40% of a retailer’s sales typically driven through October and December alone, a poor trading period has resulted in many retail casualties in the first...

It’s been over a year since Comparison Shopping Services (CSSs) first flooded the market following Google’s anti-trust ruling for favouring their own shopping comparison service. Since then, a lot has changed. Not only did the market see an influx of agencies and...

The fashion industry has been at the centre of many critiques for the last few years. With high street stores closing and profit warnings from major retailers, the belief by many is a strong and well-executed online marketing strategy is what will drive brands...