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The latest news and thought leadership from Productcaster

How Google Shopping Works With Comparison Shopping Services

Since Google’s record $2.7 billion fine from the EU in June 2017, Google continue to be tasked by the European Commission to increase competition in the Shopping ad unit and provide users with a greater choice on products. As a result, Google Shopping was opened to...

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The Rise of Dynamic Ads

  Since Facebook announced the launch of their Dynamic Product Ads (DPAs) in Feb 2015, the feed-based ad formats have played a pivotal role in the global growth of Facebook advertising. Facebook stated as of March 2019, there are more than 2.38 billion monthly active...

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Google CSS Case Study: An ongoing opportunity?

Despite Google’s ad credit coming to an end in December 2018, the 20% reductions in CPCs afforded to CSS partners are still very much in play and will remain one of the key benefits of CSS indefinitely. This remains a significant opportunity for any retailer or brand...

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Local Inventory Ads: An Untapped Opportunity

An Opportunity for Multichannel Retailers to Play to Their Strengths Local Inventory Ads (LIAs) have been a key player in the digital marketing landscape since 2016. However, although arguably no longer new, they still prove tough to manage, especially during busy...

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