News

With over 70% of retail search and spending being delivered by Google Shopping ads (1), the advent of Comparison Shopping Services in the summer of 2018 represented a real opportunity for retailers to maximise the effectiveness and efficiency of their Google Shopping...

Since Google’s record $2.7 billion fine from the EU in June 2017, Google continue to be tasked by the European Commission to increase competition in the Shopping ad unit and provide users with a greater choice on products. As a result, Google Shopping was opened to...

  Since Facebook announced the launch of their Dynamic Product Ads (DPAs) in Feb 2015, the feed-based ad formats have played a pivotal role in the global growth of Facebook advertising. Facebook stated as of March 2019, there are more than 2.38 billion monthly active...

Since the launch of Product Listing Ads in 2012, retailers have benefited from incremental sales, with the channel overtaking traditional PPC in the number of sales generated. Is the importance of Google Shopping now under threat from the increasing advertising...

Despite Google’s ad credit coming to an end in December 2018, the 20% reductions in CPCs afforded to CSS partners are still very much in play and will remain one of the key benefits of CSS indefinitely. This remains a significant opportunity for any retailer or brand...

An Opportunity for Multichannel Retailers to Play to Their Strengths Local Inventory Ads (LIAs) have been a key player in the digital marketing landscape since 2016. However, although arguably no longer new, they still prove tough to manage, especially during busy...