News

It’s been around two years since Google received a record €2.4bn fine in 2017 for favouring its own shopping comparison service over its competitors. Just over a year after the fine, the multinational technology giant opened up the playing field for more Comparison...

Voice search is not new. In fact, the conversation around this type of technology has been ongoing for some time. The build-up and anticipation of ‘the year of voice search’ have been at every digital marketing expedition for the last 6 years, and yet there is...

Do you believe the importance of Google Shopping is now under threat from the increased advertising opportunities? Or perhaps think the traffic that Amazon as a media business now presents is disrupting the market? Find out direct from the specialists at Google and...

With over 70% of retail search and spending being delivered by Google Shopping ads (1), the advent of Comparison Shopping Services in the summer of 2018 represented a real opportunity for retailers to maximise the effectiveness and efficiency of their Google Shopping...

Since Google’s record $2.7 billion fine from the EU in June 2017, Google continue to be tasked by the European Commission to increase competition in the Shopping ad unit and provide users with a greater choice on products. As a result, Google Shopping was opened to...

  Since Facebook announced the launch of their Dynamic Product Ads (DPAs) in Feb 2015, the feed-based ad formats have played a pivotal role in the global growth of Facebook advertising. Facebook stated as of March 2019, there are more than 2.38 billion monthly active...