News

There are different strategies to get the most from Google’s new Comparison Shopping Service (CSS), so if you’re a retailer it is important to carefully select the right partner for you. To get you up to speed, following Google’s EU fine last year, an effort is being...

Internet Retailing has negotiated an exclusive deal for the IR membership with Productcaster.  Productcaster is a trusted Google CSS European partner, and we will get your campaigns up and running in just a few days to take maximum advantage of the lower advertising...

Many retailers with digital channels recognise the value in Google Shopping as a cost effective way of getting products in front of consumers and driving growth. However, the platform has become a victim of its own success by incurring a heavy antitrust fine from the...

Following the EU antitrust ruling last year, Google created a programme for comparison shopping sites such as Kelkoo to appear in the general search results page from September 2017. The objective of this initiative is to increase the competition in Google’s shopping...

Despite ongoing complaints from Google’s European shopping rivals, the European Commission chief said the changes Google has made appear to be working. European Competition Commissioner Margrethe Vestager is quoted by Reuters explaining that rivals now have greater...

In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU. Starting today, Comparison Shopping...