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The latest news and thought leadership from Productcaster

Get Ready For Peak With Productcaster

As veterans in trading during peak for retailers, we know how this period can make or break retailers. With up to 40% of a retailer’s sales typically driven through October and December alone, a poor trading period has resulted in many retail casualties in the first...

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Comparison Shopping Services (CSS) Productcaster One Year On

It’s been around two years since Google received a record €2.4bn fine in 2017 for favouring its own shopping comparison service over its competitors. Just over a year after the fine, the multinational technology giant opened up the playing field for more Comparison...

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The Future for Voice Search & Feed Marketing

Voice search is not new. In fact, the conversation around this type of technology has been ongoing for some time. The build-up and anticipation of ‘the year of voice search’ have been at every digital marketing expedition for the last 6 years, and yet there is...

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