News

As veterans in trading during peak for retailers, we know how this period can make or break retailers. With up to 40% of a retailer’s sales typically driven through October and December alone, a poor trading period has resulted in many retail casualties in the first...

It’s been over a year since Comparison Shopping Services (CSSs) first flooded the market following Google’s anti-trust ruling for favouring their own shopping comparison service. Since then, a lot has changed. Not only did the market see an influx of agencies and...

The fashion industry has been at the centre of many critiques for the last few years. With high street stores closing and profit warnings from major retailers, the belief by many is a strong and well-executed online marketing strategy is what will drive brands...

It’s been around two years since Google received a record €2.4bn fine in 2017 for favouring its own shopping comparison service over its competitors. Just over a year after the fine, the multinational technology giant opened up the playing field for more Comparison...

Voice search is not new. In fact, the conversation around this type of technology has been ongoing for some time. The build-up and anticipation of ‘the year of voice search’ have been at every digital marketing expedition for the last 6 years, and yet there is...

Do you believe the importance of Google Shopping is now under threat from the increased advertising opportunities? Or perhaps think the traffic that Amazon as a media business now presents is disrupting the market? Find out direct from the specialists at Google and...