News

As marketers find themselves already in the full swing of 2019, it is easy to move ahead with plans and activity without reflection on key learnings from the previous 12 months. Measurement and analysis are a key part of any smart marketer’s marketing protocol in...

In 2019, retailers’ product data feed is expected to become the core of a successful paid marketing activity. A feed, which in basic terminology consists of a list of products and their defined attributes, must reflect a systematic and detailed product management...

The Current CSS Landscape Comparison Shopping Services (CSS) have created plenty of noise in the online retail space during 2018. Whether an agency, retailer or consumer, most have encountered the change in the Google Shopping market through seeking the reward...

On the 12th December 2018 Google announced there will be changes to the criteria for Comparison Shopping Service (CSS) partners which take effect from 31st January 2019. At Productcaster, we have already noticed that there is a shake-up in the market, with brands...

Calling all agencies and retailers! Do you want to know how to maximise ROI from Google Shopping this peak and beyond? It’s not too late; watch the replay of our 45-minute webinar to find out how you can do exactly that. Watch the replay here. The webinar was hosted...

Productcaster CEO, Hedley Aylott, recently shared his insights around Google comparison shopping service (CSS) partners and shopping feeds on the RetailTechNews podcast. His expert opinion reveals tips and insight into retailers’ Productcaster feedback, as well as how...

The attractive incentives offered in Google Shopping earlier this year were enough to grab any retailer’s attention. In an effort to achieve a more balanced relationship within the shopping auction and improve overall competition, Google introduced the CSS Partner...

Our timing was perfect when entering the Google Comparison Shopping Service (CSS) world. We were initially made aware of the opportunity due to our pedigree in developing best of breed technology solution, our knowledge as Google shopping experts and our singular...

Productcaster has been awarded Premium Partner status by search giant Google. The coveted Premium Partner programme recognises expertise in helping agencies and retailers reach their customers through the Google Shopping platform, and cements Productcaster’s...

This week, the Productcaster team will be attending and speaking at the ad:tech London 2018 event. ad:tech is one of the largest marketing and advertising technology conferences in the UK and boasts over 250 expert speakers. These speakers will bring you insights from...