News
Internet Retailing Google CSS Member Offer
Internet Retailing has negotiated an exclusive deal for the IR membership with Productcaster. Productcaster is a trusted Google CSS European partner, and we will get your campaigns up and running in just a few days to take maximum advantage of the lower advertising...
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IMRG members can save up to 20% on Google Shopping CPCs plus one month FREE with Productcaster
Many retailers with digital channels recognise the value in Google Shopping as a cost effective way of getting products in front of consumers and driving growth. However, the platform has become a victim of its own success by incurring a heavy antitrust fine from the...
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Google confirm lower CPCs for advertisers using Comparison Shopping Sites
Following the EU antitrust ruling last year, Google created a programme for comparison shopping sites such as Kelkoo to appear in the general search results page from September 2017. The objective of this initiative is to increase the competition in Google’s shopping...
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Google Shopping reforms appear to be working – EU Competition Commissioner confirms
Despite ongoing complaints from Google’s European shopping rivals, the European Commission chief said the changes Google has made appear to be working. European Competition Commissioner Margrethe Vestager is quoted by Reuters explaining that rivals now have greater...
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Shopping Comparison Sites go head to head with Google Shopping in EU search results
In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU. Starting today, Comparison Shopping...
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