News

The attractive incentives offered in Google Shopping earlier this year were enough to grab any retailer’s attention. In an effort to achieve a more balanced relationship within the shopping auction and improve overall competition, Google introduced the CSS Partner...

Our timing was perfect when entering the Google Comparison Shopping Service (CSS) world. We were initially made aware of the opportunity due to our pedigree in developing best of breed technology solution, our knowledge as Google shopping experts and our singular...

Productcaster has been awarded Premium Partner status by search giant Google. The coveted Premium Partner programme recognises expertise in helping agencies and retailers reach their customers through the Google Shopping platform, and cements Productcaster’s...

This week, the Productcaster team will be attending and speaking at the ad:tech London 2018 event. ad:tech is one of the largest marketing and advertising technology conferences in the UK and boasts over 250 expert speakers. These speakers will bring you insights from...

There are different strategies to get the most from Google’s new Comparison Shopping Service (CSS), so if you’re a retailer it is important to carefully select the right partner for you. To get you up to speed, following Google’s EU fine last year, an effort is being...

Internet Retailing has negotiated an exclusive deal for the IR membership with Productcaster.  Productcaster is a trusted Google CSS European partner, and we will get your campaigns up and running in just a few days to take maximum advantage of the lower advertising...

Many retailers with digital channels recognise the value in Google Shopping as a cost effective way of getting products in front of consumers and driving growth. However, the platform has become a victim of its own success by incurring a heavy antitrust fine from the...

Following the EU antitrust ruling last year, Google created a programme for comparison shopping sites such as Kelkoo to appear in the general search results page from September 2017. The objective of this initiative is to increase the competition in Google’s shopping...

Despite ongoing complaints from Google’s European shopping rivals, the European Commission chief said the changes Google has made appear to be working. European Competition Commissioner Margrethe Vestager is quoted by Reuters explaining that rivals now have greater...

In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU. Starting today, Comparison Shopping...