News

Majority of partners are considering the use of Smart Shopping Campaigns and are instantly seeing a reduction in CPCs. In this article, we’ll look at what this means for the future of online shopping for both Productcaster and our Comparison Shopping Service (CSS)...

Are you a brand or agency wanting to save up to 75% on your feed management solution? You can understand how to do just that with our webinar: How to instantly unlock the hidden value in your shopping feeds. Watch the replay here. The webinar was hosted by Commercial...

Google recently announced the launch of Comparison Listing Ads (CLAs), a new shopping ad feature for Comparison Shopping Services (CSS). In this article, we take a look at what this entirely new advertising format means for both Productcaster, our CSS partners and...

Are you a brand or agency who wants to learn how to save up to 75% on your feed management solution? Join us for our 45-minute webinar to find out how you can do exactly that. Register for the webinar here. The webinar will be hosted by Commercial Director of...

Ensuring you keep your feed well optimised is one of the most important areas of your Shopping Campaigns. In fact, it’s key to their success. Making sure all the parts come together harmoniously to entice shoppers to click on your product will result in more revenue...

Google announced back in December 2018, changes to the criteria to the minimum requirements as a Google Comparison-Shopping Services (CSS) partner. The purpose of this was to raise the bar to becoming a partner, enhancing the customer experience on the partner...

As marketers find themselves already in the full swing of 2019, it is easy to move ahead with plans and activity without reflection on key learnings from the previous 12 months. Measurement and analysis are a key part of any smart marketer’s marketing protocol in...

In 2019, retailers’ product data feed is expected to become the core of a successful paid marketing activity. A feed, which in basic terminology consists of a list of products and their defined attributes, must reflect a systematic and detailed product management...

The Current CSS Landscape Comparison Shopping Services (CSS) have created plenty of noise in the online retail space during 2018. Whether an agency, retailer or consumer, most have encountered the change in the Google Shopping market through seeking the reward...

On the 12th December 2018 Google announced there will be changes to the criteria for Comparison Shopping Service (CSS) partners which take effect from 31st January 2019. At Productcaster, we have already noticed that there is a shake-up in the market, with brands...