Comparison Shopping Services (CSS) have been around for over 18 months, yet not all retailers and brands have taken advantage of the opportunity to make big savings on their Google Shopping fees and improve overall performance. With peak fast approaching, here at Productcaster, we’ve seen a 34% increase in clients launching with Productcaster over the last 6 weeks, reinforcing the importance of getting organised early to maximise on savings through CSS.
Why some retailers haven’t taken advantage of CSS
Many retailers have been hesitant to seize the CSS opportunity in the belief that they don’t spend enough to benefit from the savings and discounts offered on CSS, yet this isn’t the case. Whether retailers are spending £100 or £100,000 per month on Google Shopping, using a CSS partner can still save you up to 20% off your media spend and help increase sales figures even more, heading into key trading months. Our own client case study highlights that despite Google’s ad credit coming to an end in December 2018, the 20% savings can still have a huge impact and unlock the potential to do one of two things:
- Reduce cost and maintain sales revenue (improved COS)
- Maintain average CPC and increase revenue (no change in COS)
According to Internet Retailing, retailers are expecting a 28% increase in revenue over the peak season despite a challenging market. In response to this many are opting for a more cautious approach during peak season events such as Black Friday, with reports of some retailers offering fewer and smaller discounts and spreading the reductions across the quarter. With the help of savings from your CSS solution, this provides brands and retailers with the opportunity to feel more confident heading into peak, knowing they’ve made key savings to store in their back pocket.
When is the Deadline to Access CSS Discounts Before Peak?
Productcaster offers you a seamless migration meaning you can be up and running in just a few hours. There is no set deadline, yet it entirely depends on when your business starts to ramp up your business’ spend on accounts in the lead up to a peak period. With many typically starting this in October months, now would be a great time to get on-board with a CSS solution. With zero disruption to the way you manage, report and have control of your accounts, Productcaster offers you a smooth and secure transition with no disruption. Giving you access to key savings at a perfect time.
Why Productcaster Over Another CSS
With over 93million products now live on Productcaster, our platform displays the largest CSS diversity in the three key markets for CSS, UK, France, and Germany. Plus, other European countries including Italy, Spain, Austria, Belgium, Czech Republic, Denmark, Ireland, Netherlands, Norway, Poland, Portugal, Sweden, and Switzerland.
You’ll have access to a specialist and full-time onboarding team to work with Google and help migrate merchants onto our CSS website with a high level of service and no downtime to Shopping activity.
Productcaster charges a flat fee model, meaning our clients CSS costs do not increase in line with spend. This is especially important as spending ramps up during peak.
Productcaster adds further value beyond just CSS with our feed management solutions, FeedManager. A simple, cost-effective Software as a Service (SaaS) solution which helps retailers take control of their feeds by promoting their products at the right time and place to maximise ROI and revenue. Find out the health of your feed with our free feed check.