by Darrell Giddings | Jul 5, 2019 | News
With over 70% of retail search and spending being delivered by Google Shopping ads (1), the advent of Comparison Shopping Services in the summer of 2018 represented a real opportunity for retailers to maximise the effectiveness and efficiency of their Google Shopping...
by Darrell Giddings | Jun 13, 2019 | News
Despite Google’s ad credit coming to an end in December 2018, the 20% reductions in CPCs afforded to CSS partners are still very much in play and will remain one of the key benefits of CSS indefinitely. This remains a significant opportunity for any retailer or brand...
