by Adam Preston | Feb 13, 2019 | News
As marketers find themselves already in the full swing of 2019, it is easy to move ahead with plans and activity without reflection on key learnings from the previous 12 months. Measurement and analysis are a key part of any smart marketer’s marketing protocol in...
by Adam Preston | Jan 16, 2019 | News
In 2019, retailers’ product data feed is expected to become the core of a successful paid marketing activity. A feed, which in basic terminology consists of a list of products and their defined attributes, must reflect a systematic and detailed product management...
by Adam Preston | Oct 31, 2018 | News
Productcaster CEO, Hedley Aylott, recently shared his insights around Google comparison shopping service (CSS) partners and shopping feeds on the RetailTechNews podcast. His expert opinion reveals tips and insight into retailers’ Productcaster feedback, as well as how...
by Adam Preston | Oct 19, 2018 | News
The attractive incentives offered in Google Shopping earlier this year were enough to grab any retailer’s attention. In an effort to achieve a more balanced relationship within the shopping auction and improve overall competition, Google introduced the CSS Partner...
by Adam Preston | Oct 16, 2018 | News
Our timing was perfect when entering the Google Comparison Shopping Service (CSS) world. We were initially made aware of the opportunity due to our pedigree in developing best of breed technology solution, our knowledge as Google shopping experts and our singular...
