by Adam Preston | Apr 14, 2020 | News
The direction of ecommerce is changing both short-term and long-term Using the latest eCommerce data from the ONS, Summit predicts that online retail spends (vs. store) will not return to the previous levels set in 2019 (20%). Instead, increase to as much as 48%...
by Adam Preston | Feb 13, 2019 | News
As marketers find themselves already in the full swing of 2019, it is easy to move ahead with plans and activity without reflection on key learnings from the previous 12 months. Measurement and analysis are a key part of any smart marketer’s marketing protocol in...
by Adam Preston | Jan 16, 2019 | News
In 2019, retailers’ product data feed is expected to become the core of a successful paid marketing activity. A feed, which in basic terminology consists of a list of products and their defined attributes, must reflect a systematic and detailed product management...
by Adam Preston | Oct 31, 2018 | News
Productcaster CEO, Hedley Aylott, recently shared his insights around Google comparison shopping service (CSS) partners and shopping feeds on the RetailTechNews podcast. His expert opinion reveals tips and insight into retailers’ Productcaster feedback, as well as how...
by Adam Preston | Oct 19, 2018 | News
The attractive incentives offered in Google Shopping earlier this year were enough to grab any retailer’s attention. In an effort to achieve a more balanced relationship within the shopping auction and improve overall competition, Google introduced the CSS Partner...
