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CSS: Continuing Service & Support into 2019

CSS: Continuing Service & Support into 2019

As marketers find themselves already in the full swing of 2019, it is easy to move ahead with plans and activity without reflection on key learnings from the previous 12 months. Measurement and analysis are a key part of any smart marketer’s marketing protocol in...
Google’s SpendMatch Incentive is Changing

Google’s SpendMatch Incentive is Changing

The attractive incentives offered in Google Shopping earlier this year were enough to grab any retailer’s attention. In an effort to achieve a more balanced relationship within the shopping auction and improve overall competition, Google introduced the CSS Partner...